Poor customer service negatively impacts businesses in a number of ways. Small business are at greater risk when customers are treated badly, since they often rely on regular clients and customer referral advertising to survive. Not only do these businesses risk alienating current clients when they are treated poorly — the office can also gain a negative reputation that inhibits their ability to attract new customers.
Losing Current Customers
Even though customers make a habit of doing business with certain companies out of convenience, or they need a specific product or service that is not easily available elsewhere, poor customer service can result in this loyal clients taking their business to another competitor. Just because a customer has been loyal to a particular business for a lengthy amount of time does not mean they will tolerate poor treatment from workers at the office.
Losing Potential Customers
Bad customer service can cost your business clients before they even make a purchase. Whenever patrons enter an office for the first time and are ignored, treated rudely, forced to wait long, or ask for help from improperly trained employees, they are likely to leave the business without buying anything and never return. If the potential customer found something unpleasant or challenging associated with the office, this should alarm the owners that their customer service must improve before they lose any more business.
Losing Future Customers
Customers who have a bad experienced at a business are very likely to tell their family and friends to avoid service there. This is how one instance of poor interaction with a client can cost a company multiple customers. Businesses who build a bad reputation due to poor customer service will find it difficult to keep their doors open. For more ways bad customer service can cost a company business, please continue reading here.