There are many reasons why a law office might consider contracting the services of a virtual receptionist:
- a practice might be growing;
- a practice might be downsizing;
- a practice might have run out of physical space to house a receptionist;
- the practice might be virtual;
- a practice may not have found any qualified people locally.
Regardless of the reasons that a firm might prefer to employ a virtual receptionist, one thing is sure and that is that a receptionist often is your firm’s first point of contact with a potential client.
One can liken the role of a receptionist to the foyer or entrance hall of a home or building. If you step into an unknown home and the foyer is clean, uncluttered and designed with an eye to comfort and beauty, you will assume that the rest of the home will have a similar feel and, moreover, you will assume that whoever is in charge of the home will be someone who embodies those same qualities of orderliness and competence.
Whether we like it or not, research has proven that the first impression is the lasting one. It takes only 7 seconds to form a first impression. If the first contact that a prospective client has is with someone warm, capable, friendly, professional and knowledgeable, it immediately inspires a sense of trust in the firm.
Skilled help is not always easy to find, and it might be necessary to look further afield to get the right people to create that crisp, friendly and warm first impression that you would want your business to convey. Luckily we live in an age of technological advancement and there are avenues by which a law firm can find that person who would create that important first impression.
In addition to creating a favorable first impression and instilling a sense of trust in the clients, some of the tasks that a virtual receptionist would take care of include:
- greeting clients with warmth and efficiency;
- answering basic questions;
- setting up appointments;
- organizing incoming tasks;
- following up with clients.
The world is both expanding and getting smaller. Finding capable help is now easier than ever before. That excellent first impression is now within any business owner’s reach.