Building Trust And Credibility With Your Customers
Sales professionals know all too well how important it is to build trust and credibility with potential customers. In fact, many would argue that these two factors are some of the most important elements in the sales process. After all, if a customer doesn’t trust you, they’re not likely to do business with you. And if they don’t see you as credible, they’re not likely to take your advice or recommendations.
Whether you are a sales professional, a business owner, or a customer service representative, it’s important that you understand how to build trust and credibility with your customers. Here are a few tips to help you get started:
Be Honest and Transparent
This one should be a no-brainer, but it’s still worth mentioning. Customers can smell BS from a mile away, so don’t even try to pull the wool over their eyes. Be upfront and honest about your product or service, your prices, your policies, etc.
Also, be reliable and consistent. If you say you’re going to do something, make sure you do it. And if you can’t do it, be honest about it and let your customer know what to expect. Nothing will damage your credibility more than making a promise you can’t keep.
Be the Expert in Your Field
One of the best ways to build credibility with your customers is to position yourself as the expert in your field. Customers expect salespeople and businesses to be knowledgeable about their products or services, so it’s important that you are able to answer their questions and address their concerns without hesitation.
To position yourself as a credible business and an industry expert, make sure you stay up-to-date on industry news and trends. Read industry publications, attend trade shows and conferences, and take advantage of any other opportunity you have to learn more about your industry.
Be Passionate About What You Do
For you to provide exceptional customer service, you need to be passionate about what you do. If you’re not passionate about your product or service, it will be difficult for you to build trust and credibility with your customers. When you really like what you are doing, it shows in your attitude, your body language, and the way you talk to your customers.
Other sales professionals think that they need to just “fake it until they make it.” But the truth is, if your interests are not genuine, your customers will be able to see right through you. It’s better to find a different line of work altogether than to try to sell something you don’t believe in.
Compile Customer Testimonials and Online Reviews
There’s nothing more powerful than a satisfied customer giving their seal of approval. When other people vouch for your product or service, it goes a long way in building trust and credibility with new customers.
Make sure you collect positive reviews from real customers and post them prominently on your website, GMB listing, or wherever else potential customers will see them. Also, don’t forget to encourage customers to leave reviews on popular review sites like Google, Yelp, and Angie’s List. A potential customer needs to see that you’re not just blowing smoke – other people have had great experiences with your business, too.
Provide Exceptional Customer Service
If you want to quickly build customer trust, you need to have a strong customer support team that will show commitment to your customer interests, even after the sale has been made. Attracting new customers is tough, but retaining them is even tougher.
Building relationships with your customers is essential to keeping them happy and engaged. If they feel like they can rely on you for help and support, they’re much more likely to do business with you again in the future.
Consider Outsourcing Your Phone Answering Needs
One of the best ways to provide excellent customer service is to make sure someone is available to answer your phone calls 24/7/365. Unfortunately, for many small business owners, this is easier said than done.
If you can’t afford to staff a customer support team around the clock, consider outsourcing your phone answering needs to a professional answering service like AnswerHero. Answering services can provide your customers with the same high level of customer service and support they would receive if they were speaking to one of your in-house employees.
Benefits of Maintaining Customer Trust
Building trust and credibility with your customers is not easy. You need to invest time and resources to ensure you’re providing the best possible product or service. But if you’re able to do it, you’ll reap the fruit of your labor in the form of loyal customers who will become lifelong advocates for your business.
If you’re able to maintain trust, your customers will be more likely to:
- Make repeat purchases
- Spend more money on each purchase
- Refer you to their friends, family, and other consumers
- Provide positive online reviews
All of these things will lead to more revenue and profitability for your business. So if you’re not already focused on building trust with your customers, now is the time to start.