There are countless business benefits of doing phone surveys, from important data collection to precise analysis of the market. Some of the other notable advantages include:
Improved Response Rate
Web surveys usually tend to yield suboptimal results because it’s easy to opt out and forget about them. However, when you have a polite and trained individual on the other side of the call, things tend to go in a different direction. On top of that, phone surveys do not require you to send the results via mail or fill anything out. Therefore, it’s safe to say that phone surveys have a by far better response rate than web polls.
People Feel Appreciated
Having a real person behind the phone instead of an answering machine adds a personal touch to the whole concept. People are always going to be more forgiving and cooperative when they are dealing with a real individual. Phone surveys let the client know that your business cares for them on a personal level, which improves the reputation of your business.
Convenient Quality Control
By hiring already trained professionals, you are eliminating a layer of mandatory quality control. In other words, well-trained professionals know how to handle a variety of situations ranging from stressful ones to benevolent concerns. The same cannot be said for individuals who have no experience in phone surveys.
Therefore, if you opt to conduct a survey as a business, it’s a much better idea to do it with the help of trained professionals instead of hiring someone and wasting both time and resources on training and quality control. With a professional agency on the other side of the call, you don’t have to worry about micro-management and resource control.