A steady influx of new and returning customers is absolutely crucial to keeping your business afloat, there’s no doubt about it. As your customer base grows, so does your company. The importance of having a strong and striving client base is a no-brainer, so how does one keep attracting more people to their business?
Today we are going to talk about how to attract customers and what are some of the approaches you can take to take your business to the next level. Sounds interesting? Keep reading to find out what are the seven steps to success.
How to Attract Customers to My Business in 7 Easy Steps
1. Figure out who you want to attract
Before you start banging your head against a wall in an effort to figure out how to attract new customers, you need to identify who you want to attract. Ask yourself – who is your ideal client, and why? Just like you had to create an identity for your company and brand, you need to hypothetically create an identity for your perfect customer. These two things are intertwined, and one dictates the other.
Establish your targeted group and then ask yourself – what makes these people tick? Figure out their needs and preferences and how can your service or your products be of use to them. Targeting a broad group of people has shown to lead to fewer conversions in this digital age we all live in. While this might have been a viable strategy a decade ago, today it’s all about finding like-minded people to support your brand.
2. Find the Right Channels
A new customer is not just going to walk through the door by himself. After identifying your targeted audience, you’ll want to figure out how to effectively communicate with them. This will greatly depend on the type of service or product you offer. As we live in an age where social media, message boards, and news related websites are the primary source of information, you’ll want to think about positioning yourself in the online sphere.
Likewise, you’ll want to promote your business offline as well. Places like conventions related to your respective industry are a good place to start.
3. Know Your Stuff
Knowing how to approach a customer is not enough; you have to have extensive knowledge of your services and products as well. New customers are attracted to people who are experts in their respective fields. You don’t have to be the biggest name in your industry as long as you know what you’re doing and you’re fully familiar with the service or product you’re putting on the market. Having a firm grasp of the characteristics and advantages of your service or product will selling it that much easier.
4. Look for Feedback
Rely on your current customers to point you in the right direction and tell you where there’s room for improvement. Measuring customer satisfaction is beneficial for converting your current clientele into returning customers, as well as attracting new ones.
Short Q&As or just follow-ups made alienate a few people but will give you valuable information and will make the majority of your customers feel special. Most people will want to express their opinion of your business if asked about it. It’s also an excellent opportunity to find out what your audience expects from you and how to attract like-minded people.
5. Join Forces
This next tip is nothing you will often hear when looking for guides on how to draw customers to your business, but hear us out. Leave your ego behind and team up with companies that complement your products or services. By joining forces, you will gain the upper hand over your direct competition and grab a bigger slice of the market. Building partnerships with complementary business will exponentially boost your growth and significantly help you in gaining new loyal customers.
6. Be The Solution To Your Prospect’s Problems
Expanding on the previously mentioned notion that knowing your stuff is crucial to being recognized as an authority in your respective field, this next tip is pretty straightforward. Aside from being knowledge, you also want to position yourself as the answer to someone’s needs. If you’re someone who offers a particular service, seek out those who might be in need of said service.
Network with people, get yourself heard via blogs, social media posts, and so on. Offer value and people will be interested to hear what you have to say.
7. Don’t Underestimate Old Fashioned Methods
If your goal is to target a particular area, getting out there and physically handing out flyers could actually do wonders for your business. Again, this will highly depend on what type of product or service you offer and what is your targeted audience. While using online channels to get noticed is definitely the way to go, handing out flyers has its advantages and is especially useful if you’re trying to attract clients that belong to an older demographic.
We hope that after reading this article you have a better grasp of how to grow your client base. As always, Answer Hero can help you in this regard by conducting surveys and collecting valuable feedback that you can use to your advantage and gain new customers in the process. Remember that some of the tips we listed in this article are not rules set in stone, but rather guidelines you can follow and adapt to your business. If you’re interested in learning more about how you can improve your company, make sure to keep up with our blog.